Terms & Conditions

Last updated: 12 October 2026

These Terms & Conditions (“Terms”) govern your use of alphainstoredisplays.com (the “Website”) and any enquiry, quotation or order you place with Alpha Instore Displays (“Alpha”, “we”, “us” or “our”). By using the Website or placing an order, you agree to these Terms. If you do not agree, please do not use the Website.

1. About the Website

The Website is an online catalogue of retail display stands, shelving, fixtures, POS displays and in-store security products. It lets you browse products, compare items, add them to an enquiry basket and request a quote. The Website does not sell products directly or take online payments. All sales are agreed separately through a written quotation and order confirmation.

2. Business use

Our products and services are intended for businesses, retailers, distributors and other trade buyers. By sending an enquiry, you confirm that you are acting for business purposes and have authority to act for the company you represent.

3. Using the Website

You agree to:

• Use the Website only for lawful purposes.
• Provide accurate and complete information in enquiries and forms.
• Not attempt to gain unauthorised access to the Website, its servers or its data.
• Not send spam, malicious code or automated requests that interfere with the Website.
• Not copy, scrape or republish catalogue content, images or prices without our written permission.

We may suspend or restrict access to the Website at any time for maintenance, security or any breach of these Terms.

4. Product information

We try to keep product descriptions, images, dimensions, materials and specifications accurate and up to date. However:

• Images are for illustration. Actual colours, finishes and details may vary slightly due to screen settings and production batches.
• Dimensions and specifications are approximate unless confirmed in your quotation.
• We may change product designs, specifications or availability without notice.
• Product codes and names on the Website are for reference and do not guarantee stock.

If a detail is important to your project, please confirm it with us before placing an order.

5. Enquiries and quotations

1. Adding products to the enquiry basket or sending an enquiry is a request for information. It is not an order and does not create a contract.
2. We will send a written quotation stating products, quantities, prices, currency, lead times, packaging, shipping terms and payment terms.
3. Quotations are valid for the period stated on them. If no period is stated, a quotation is valid for 15 days.
4. Prices may change after the validity period because of changes in raw material, production or freight costs.
5. Unless stated otherwise, prices exclude taxes, import duties, customs clearance charges and local delivery in the destination country.

6. Orders and payment

1. An order is accepted only when we issue a written order confirmation or proforma invoice and receive the agreed deposit or payment.
2. Payment terms, accepted methods and currency are set out in your quotation or proforma invoice.
3. Production of custom or made-to-order items starts only after we receive the deposit and your approval of drawings, samples or artwork.
4. We may cancel or delay an order if payment is not received on time.

7. Custom and branded products

For products made to your design, size, colour or branding:

• You are responsible for checking and approving all drawings, dimensions, artwork and samples before production.
• You confirm that you own or have permission to use any logos, trademarks or artwork you send us.
• Once production has started, changes may not be possible or may incur extra cost and time.
• Custom products cannot be cancelled or returned unless they are defective or do not match the approved specification.

8. Shipping and delivery

1. Shipping method, delivery terms (for example, EXW, FOB or CIF) and lead times are stated in your quotation.
2. Lead times are estimates. We are not liable for delays caused by suppliers, shipping lines, customs or events outside our control.
3. Risk in the goods passes to you according to the agreed delivery terms.
4. You are responsible for import permits, duties, taxes and customs clearance in your country unless we agree otherwise in writing.

9. Inspection, defects and claims

1. Please inspect goods as soon as you receive them.
2. Report any shortage, transit damage or defect in writing within 7 days of delivery, with photos and packing details.
3. If a claim is accepted, we will repair, replace or credit the affected items at our choice.
4. We are not responsible for damage caused by incorrect installation, misuse, overloading, modification or normal wear and tear.
5. Any warranty period is stated in the quotation or product documentation.

10. Cancellations and returns

Standard stock items may be cancelled before dispatch only with our written agreement. Cancellation charges may apply for costs already incurred. Returns of non-defective goods are accepted only with our prior written approval, and you may be asked to pay return shipping and a restocking fee.

11. Intellectual property

All content on the Website, including text, product photos, illustrations, logos, layouts and design, is owned by or licensed to Alpha Instore Displays. You may view and print pages for your own business use when evaluating our products. You may not copy, modify, distribute or use our content for commercial purposes without our written permission.

12. Third-party links and services

The Website may link to third-party sites and services, such as WhatsApp. We do not control them and are not responsible for their content, availability or privacy practices. Your use of them is subject to their own terms.

13. Limitation of liability

To the fullest extent permitted by law:

• The Website and its content are provided “as is”, without warranties of any kind.
• We are not liable for any indirect, incidental or consequential loss, including loss of profit, revenue, business or data.
• Our total liability for any order is limited to the amount you paid for the goods concerned.

Nothing in these Terms limits liability that cannot be limited by law.

14. Indemnity

You agree to compensate us for any loss, claim or expense arising from your breach of these Terms, or from artwork, trademarks or designs you supply that infringe the rights of another party.

15. Force majeure

We are not liable for any delay or failure to perform caused by events beyond our reasonable control. These include natural disasters, epidemics, government actions, strikes, power or internet failures, and disruption to shipping or supply chains.

16. Privacy

Our use of your personal information is described in our Privacy Policy.

17. Governing law and disputes

These Terms are governed by the laws of the People’s Republic of China. We will first try to resolve any dispute through good-faith discussion. If it cannot be resolved within 30 days, it will be submitted to the competent court in Guangzhou, Guangdong Province, unless a different method is agreed in your order contract.

18. Changes to these Terms

We may update these Terms from time to time. The updated version will be posted on this page with a new “Last updated” date. The Terms in force when an order is confirmed apply to that order.

19. Contact us

For questions about these Terms, contact:

Alpha Instore Displays Room 403, Building B, Tao Shopping Mall, Qiaonan Street, Panyu District, Guangzhou, Guangdong Province, China Email: info@alphainstoredisplays.com Phone / WhatsApp: +86 130 7686 8624