Privacy Policy

Last updated: 12 October 2026

This Privacy Policy explains how Alpha Instore Displays (“Alpha”, “we”, “us” or “our”) collects, uses and protects personal information when you visit alphainstoredisplays.com (the “Website”), browse our catalogue, add products to the enquiry basket, request a quote, or contact us by phone, email or WhatsApp.

1. Who we are

Alpha Instore Displays is a supplier of retail display stands, shelving, fixtures, POS displays and in-store security products.

• Address: Room 403, Building B, Tao Shopping Mall, Qiaonan Street, Panyu District, Guangzhou, Guangdong Province, China
• Email: info@alphainstoredisplays.com
• Phone / WhatsApp: +86 130 7686 8624

We are responsible for the personal information described in this policy.

2. Information we collect

Information you give us

• Enquiry and quote requests: your name, company name, email address, phone or WhatsApp number, country, the products and quantities in your enquiry basket, and any message or requirements you send.
• Contact form, email and phone: the details you choose to share when you get in touch.
• WhatsApp: if you send your enquiry through WhatsApp, we receive your WhatsApp number, profile name and the messages you send. WhatsApp is operated by Meta, and its own privacy policy applies to your use of the app.
• Files: drawings, store layouts, logos or photos you send us so we can prepare a quote.

Information collected automatically

• Device and usage data: IP address, browser type, device type, pages viewed, search terms used on the Website, referring site, and date and time of visits.
• Cookies and local storage: small files used to remember your enquiry basket, your product comparison list and your preferences, and to understand how the Website is used. See section 6.

We do not take payments on this Website and do not collect card or bank details through it.

3. How we use your information

We use personal information to:

1. Respond to your enquiries and prepare quotations.
2. Process and deliver orders you place with us offline, including production, shipping and after-sales support.
3. Communicate with you about your enquiry or order by email, phone or WhatsApp.
4. Send product updates or offers, only where you have agreed or where we have an existing business relationship with you. You can opt out at any time.
5. Operate, secure and improve the Website, including fixing errors and preventing spam or misuse of our forms.
6. Understand which products and pages are popular, so we can improve our catalogue.
7. Meet legal, tax and accounting obligations, and protect our legal rights.

4. Legal basis for processing

Where data protection law requires a legal basis, we rely on:

• Your consent, for example when you submit a form or accept non-essential cookies.
• Steps before or under a contract, such as preparing a quote or fulfilling an order.
• Our legitimate interests in running and promoting our business, securing the Website and answering business enquiries, balanced against your rights.
• Legal obligations, such as keeping business and tax records.

You may withdraw consent at any time. This does not affect processing already carried out.

5. Sharing your information

We do not sell or rent your personal information. We share it only with:

• Service providers who help us run the business: website hosting, email, analytics, form handling and messaging providers.
• Logistics partners such as freight forwarders, couriers and customs agents, when needed to ship your order.
• Manufacturing partners, only the details needed to produce a custom order (for example, artwork or dimensions).
• Authorities, where required by law or to protect our rights, property or safety.
• A buyer or successor, if our business is reorganised, merged or sold.

These parties may use your information only for the purpose we share it for.

6. Cookies and similar technologies

The Website uses:

• Essential cookies and local storage, which keep your enquiry basket and comparison list working. The Website will not work properly without them.
• Analytics cookies, which help us understand how visitors use the Website (for example, Google Analytics). These collect information in aggregated or pseudonymised form.
• Third-party content, such as WhatsApp links or embedded media, which may set their own cookies under those providers’ policies.

You can block or delete cookies in your browser settings. Blocking essential cookies may stop the enquiry basket from working.

7. International transfers

We are based in China and serve customers in many countries. Your information may be stored or processed in China and in other countries where our service providers operate. Where the law requires it, we take appropriate steps to protect your information when it is transferred across borders.

8. How long we keep your information

We keep enquiry and contact information for as long as needed to answer your enquiry and maintain our business relationship, normally up to 3 years after our last contact. Order, invoice and shipping records are kept for as long as tax and accounting law requires. After that, we delete or anonymise the information.

9. How we protect your information

We use reasonable technical and organisational measures to protect personal information, including HTTPS encryption, access controls and spam protection on forms. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

10. Your rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Ask us to delete your information.
• Object to or restrict certain processing, including direct marketing.
• Receive a copy of your information in a portable format.
• Withdraw consent you have given.
• Complain to your local data protection authority.

To exercise any of these rights, email info@alphainstoredisplays.com. We may need to confirm your identity before acting on your request, and we will reply within the time required by applicable law.

11. Marketing messages

If you receive marketing emails or messages from us, you can unsubscribe using the link in the email or by replying “STOP” on WhatsApp. We will still contact you about active enquiries or orders.

12. Third-party links

The Website may link to other websites and apps, such as WhatsApp or social media pages. We are not responsible for their privacy practices. Please read their privacy policies before sharing information with them.

13. Children

The Website is intended for businesses and is not directed at children under 18. We do not knowingly collect personal information from children. If you believe a child has sent us information, contact us and we will delete it.

14. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date. Significant changes will be highlighted on the Website.

15. Contact us

For questions about this Privacy Policy or your personal information, contact:

Alpha Instore Displays Room 403, Building B, Tao Shopping Mall, Qiaonan Street, Panyu District, Guangzhou, Guangdong Province, China Email: info@alphainstoredisplays.com Phone / WhatsApp: +86 130 7686 8624